1. It’s Not About YouAs a real estate agent you are helping your client or customer navigate through the home buying or home selling process. It is very easy to get emotionally attached to the real estate transaction and let it become personal. Remind yourself before and during the transaction that “it’s not about me…I have a house”!
2. Set A ScheduleThe beauty of what we do for a living is that there is no one telling us what to do or when to do it. The curse of what we do is that there is no one telling us what to do or how to do it. As a result, we often don’t do anything. Or we don’t do enough to generate the income we need to survive. Put yourself on a schedule and get into the habit of working.
3. Treat Your Business Like A BusinessUnless being a real estate agent is a hobby for you, you can skip this one. But if you are looking to earn a living at selling real estate you need to treat it like a business. Make a business plan, write a marketing plan, keep track of your expenses and pay your taxes. Do the necessary tasks to make your real estate business profitable.
4. Do What You Say You Are Going To DoSounds easy, but painfully few real estate agents follow through or follow up. If you tell a client, perspective client or another agent you will do something…by all means, DO IT!
5. Get Additional TrainingWe are all required by law to take Continuing Education courses, but often times that’s just not enough. The world we live and do business in is changing at a rapid pace. How we conduct business is changing as well. We need to be knowledgeable on upcoming legislation, new technology, marketing…just to name a few. Change is our only constant. We have to stay current or be left behind.
6. Set Expectations EarlyHave a standard business practice to meet with buyers and sellers to explain the home buying and home selling practice. Often times real estate agents are so anxious to “get the business”, we fail to fully explain the process, how we work and what we expect from them. Manage expectations from the very first meeting to help keep the stress levels throughout the transaction at a minimum.
7. Be PreparedWhen going to the office, dress like a business professional…you never know who may come in looking for an agent. When holding an open house, know the neighborhood, what has sold recently and what is currently on the market. Have buyer kits ready at all times in case a prospect walks in the office; you don’t want to have to run around trying to compile some information. Related Articles
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