This statement only sounds good when it’s being said by former heavyweight boxing champion, Muhammad Ali. What I find funny is that in the past two days I have had two new clients say they eliminated my competition because the agents were so impressed with themselves.
In each case, I am told, that the agents told the perspective clients about the number of degrees they held, the number of designations and a number of other factoids that have nothing to do with buying or selling real estate. Frankly, I was stunned. Have agents really forgotten that the transaction is not about us?
Whatever Happened to Us Listening
Whatever happened to us listening to what the client had to say? Why on earth would we do the majority of the talking? When we do talk we should be asking questions to help us understand what the consumer wants and what benefits they receive by working with us…our value proposition. As the old saying goes, people buy from people they like. I’ll add to that saying that you also must be knowledgeable and trustworthy, but they first have to like you and want to do business with you.
Buying and Selling Real Estate is a Big Decision
Buying and selling real estate is a big decision for most people…one they don’t enter into lightly. For most, this is an extremely large purchase and commitment. The bottom line is this… it’s all about THEM. So even if you feel you really are the greatest of all time, share those feeling with your family and friends and let your clients know that you will work tirelessly to help them navigate the home buying and selling process. And if you are as great as you think you are, they will let you know.
Real-Life Real Estate Training – The Training You Need, When You Need It
Have you struggled turning contacts into clients?
Are you working hard, but hardly making any money?
Are you beginning to think you made a bad career choice?
If you answered “yes” to any of these questions you are in the right place! The Real-Life Real Estate Training program was designed to transform you and your business so that you achieve your goals. It doesn’t matter what stage in your real estate career you are in…new, experienced, or somewhere in between, our systems will help you focus your time, energy and effort on the right areas of your business.
The Real-Life Real Estate Training pr0gram was designed by an active Realtor, so our program is totally realistic, doable and easy to put into action immediately.
Check out what our valued clients have said about us on our testimonials page. I’d love to talk to you if you still have some questions or need additional information. Give me a call at (202) 669-1924 or send me an email at firstname.lastname@example.org.