Whether or not to farm is always a major question for real estate agents.
This year I decided to increase my marketing efforts.
I decided to target three groups of people:
1. My Fan Club
2. My “A” Referral Sources
3. My Neighborhood
What’s The Big Deal?
Now I realize that you are probably thinking…what’s the big deal, those are the people you should be targeting anyway.
As a real estate agent trainer I couldn’t agree with you more.
But to be completely honest with you…we all know what we are supposed to do, but we don’t always do it and do it with consistency.
I started mailing an informational piece to my “Fan Club” each and every month.
Truthfully, I was reluctant to add this to my marketing mix several years ago and to my surprise…it worked!
After every single mailing I received a call from a fan club member with a lead or a request for a market analysis.
Sure it could be a coincidence, but every month?
Take Care of Your “A’s”
My “A” referral sources receive cards, visits and calls from me throughout the year…usually once a month.
I’ve stopped by with small plants, books for their kids or just to say hi.
They are influencers in their circles and have no hesitation in speaking up when someone says they need a Realtor.
I love, love, love this group and treat them like gold!
Why I Didn’t Like to Farm
So this year I decided to put farming back in the mix.
Farming is something I did several years ago, but stopped because it became too much work and it didn’t produce enough results.
Basically, I just came to hate doing it.
This was the perfect recipe for calling it quits.
What got me thinking about farming again is that I got tired of seeing other real estate agents’ signs go up in my neighborhood…newer agents.
Riding the success of my monthly mailings, I decided to give farming another try.
I have committed to a mailing to my farm every week.
This time I decided to start small. Mailing a piece every week can get expensive. But I told myself, “go big or go home!”
It’s Time to Practice
As I was thinking about my marketing strategy, I thought about my daughter’s music teacher.
At Back-to-School night many years ago, a parent asked him, “What’s the easiest instrument to play”? His response was short and sweet…”The one you practice”!
I’m thinking successful real estate agents would agree with the music teacher.
If you decide to farm, know that it’s a commitment.
The easiest way to get clients is to market to prospects with consistency.
It’s just that basic.
Be prosperous!
Enjoy less stress by having smoother transactions by implementing these simple strategies today!
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To learn what it takes to be a successful real estate agent or to get your real estate business back on track, check out Candy’s new book,
“The Reality of Real Estate – The Essential Guide to Planning, Managing and Growing Your Real Estate Business.”
Candy, “The Real-Life Realtor”, coaches, mentors and trains new and experienced real estate agents to transform their business by mastering her proven systems for success.
In 2016, Inman News named Candy Miles-Crocker as one of the Top 25 Real Estate coaches in the United States.
She is a firm believer in managing expectations.
Her goal is to elevate the perception of real estate agents among the general public through education so every client has an amazing real estate experience.
Candy’s unique training methods have shown agents what it takes to be successful!
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As an active Realtor licensed in three jurisdictions, I approach real estate training from a different perspective. With over 18 years in the real estate business, I teach agents what it’s really like to be a real estate agent.
